When Mark from Rooting VA was going through a major company rebrand, he wanted to authentically share the real, behind the scenes journey of what it is actually like to run a business. We produced a compelling, documentary style video to capture this transition.
While the long-form video had a quiet reception on YouTube, we quickly pivoted our strategy to focus on native social media. By adapting the content for his existing social channels, the video completely took off. It resonated deeply with his core audience, driving a massive spike in organic engagement and perfectly positioning his new brand identity.
01. The Goal
Mark needed a raw, authentic video to shed light on the realities of business ownership while Rooting VA was navigating a major rebrand.
02. The Strategy
We produced a highly personal video asset. We quickly learned that while long-form YouTube wasn't the winning channel for this specific story, the content was a goldmine for organic social media.
03. The Result
We leveraged the video natively on his social platforms where he already had a small following. The relatable, behind-the-scenes content triggered a massive boost in organic engagement, breathing new life into his channels during a critical rebrand.
