Elevating Social Identity Through Food Photography
About Project
To challenge ourselves and expand our photography portfolios into the food and beverage industry, we conceptualized and executed a stylized shoot for Me's Burger & Brews. Our primary goal was to capture high-quality hero shots of their signature burger, popular sides like fried pickles, and craft cocktails.
To give the restaurant a distinct and cohesive online identity, we leaned heavily into their existing typewriter branding. By pairing mouth-watering macro photography with gritty, print-style typography, we created a series of social media posts that not only showcase the quality of the food but also give the brand a bold, edgy voice to highlight promotions like "Whiskey Wednesday."
