Corporate healthcare videos are usually highly polished and, frankly, a bit safe. When Trio Health Care asked us to create a video highlighting their core values for a competition, we decided to throw out the rulebook. We took an NFL football documentary approach, intentionally shooting and editing the video to have a raw, gritty, “sports camera” feel. By leaning into this authentic, run and gun aesthetic rather than a traditional corporate look, we perfectly captured the team’s relentless drive and dedication. The creative risk paid off massively our unique, high energy entry not only stood out from the crowd, but it actually took home the winning award!