Description
What Goes Into a Commercial
A commercial has one job: make people want what you’re selling. Every choice — the concept, the framing, the pacing, the cut — is built around that. Here’s the pipeline:
Pre-Production — We develop the concept around your product and your message, then build the shot list and plan the production. Tight, intentional, and mapped before we roll so every second on screen earns its place.
Production — Cinema-grade multi-camera capture with prime lenses, proper lighting, and clean audio. We direct on set and shoot for the edit — capturing exactly what the cut needs and nothing wasted.
Post-Production — Full edit cut for impact, professional color grade, audio mix, and graphics or text where they serve the sell. Pacing built to hold attention and land the message in the time you’ve got.
Delivery — Platform-ready master plus the cut-downs and aspect ratios you need — horizontal, vertical, square — so one shoot fuels your whole rollout across every channel.
The tiers:
- Spot — one clean concept, one location, a single punchy spot. Perfect for a focused product or service message.
- Feature — a more developed multi-shot piece with a fuller edit, room to tell a bit more story in up to 60 seconds.
- Campaign — the full build: multiple locations or multiple coordinated spots, fuller production value, and a set of deliverables designed to run as a campaign.
The result: commercial video that doesn’t just look good — it works, putting a polished, persuasive piece of your brand in front of exactly the people you’re trying to reach.
Pricing — Commercial Video (tiered by job size)
| Tier | Scope | Investment |
|---|---|---|
| Spot | Single concept, one location, ~15–30 sec | $1,000 |
| Feature | Multi-shot concept, one location, up to 60 sec | $1,750 |
| Campaign | Multi-location or multi-spot, fuller production | $3,000 |
Note: Location/site booking fees are not included in package pricing and will be quoted separately if applicable.
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